Featured Post

Brand Rules

Whether its Personal branding or Corporate branding, there are rules in the brand world. The Brand Room is going to be sharing some of th...

Tuesday 25 July 2017

Brand News: Michael Kors to buy Jimmy CHoo for $1.2Billion?



According to Business Insiders,  the US retailer Michael Kors has  agreed to buy the luxury shoemaker  Jimmy Choo for $1.2 billion, snapping up a British brand launched in the east end of London and made famous by celebrity fans including Princess Diana.
Founded in the 1990s by the bespoke shoemaker Jimmy Choo, the brand  known for its stiletto heals and accessories and sells in cities including London, Paris, New York, and Tokyo.

Monday 24 July 2017

Review: Sugarcane Restaurant Lagos

Pic: Not ours.
Over the weekend myself and a couple of old friends hung out to send off a close friend of ours to the abroad.

Friday 21 July 2017

GTB, FCMB, UBA and others Increases International spending limit on Debit Card

Ubi Franklin launches online Laundry Business -Instant Pick Up

Ubi Fraklin , the celebrity artist manger of the popular label Triple MG has unveiled his new online laundry business called Instant Pick Up.

The company launched officially on the 20th of July, with the release of an App, which is available for download on Apple App and Google Play Store. Instant Pick Up also unveiled  a line of celebrity ambassadors at the event.

Etisalat Re-brands to 9Mobile

It is no longer news that one of Nigerian's telecoms company Etisalat has rebranded to 9Mobile as a result of  the mother company Etisalat Abu-Dhabi pulling out their shares completely from the Nigerian telecoms company.

Monday 17 July 2017

Yomi Casual unveils the "Renaissance Collection" for his 2017 Look-book




Yomi Casual a Lagos based fashion brand, debuted his 2017 fashion look-book ahead of its 10th year anniversary.
The clothing brand is known for its casual-edgy pieces, transforming the everyday regular kaftan style into a tasteful modern piece for all ages. Click HERE to see other collection by Yomi Casual.
Some of the brand's latest pieces below.

Friday 30 June 2017

Nigerian Uber drivers can be hell!

I know I wrote a review last year about my first Uber experience in Lagos and it was all so beautiful, You can find it Here if you missed that post. At that time, I thought Uber was the most ingenious thing to have been exported to Nigeria, I mean who wouldn't love to be driven for less on Naija bad roads in a comfortable air-conditioned car.Fast forward to eight solid months later, my story has completely changed.
I know Instagram has gone agog with different tales of Uber drivers lately, but trust me, we all move on after reading those post without considering the dangers and messages those post are passing across to us . I know I have read about an Uber driver running away with the owner's car, I have read about Uber driver been killed only for the passengers to sell the car to someone out of town. But nope my story is not that horrifying but it is equally pathetic.

Friday 16 June 2017

APAPA TRAFFIC-The silent killer no one is talking about

Truck drivers in Apapa posing for the camera in a gridlock
How hectic can commuting to work get? Over time, I have heard varying degrees of complaints from people I know and some that I don't even know about their job. The most I have heard is people complaining about how they are paid less than they should earn, for all the hard work they put into their job and the time dedicated to doing their jobs. For others, its the work environment, and for some its the lack of sleep and having to work  round the clock. People complain about different things that make them sick about their jobs.

Monday 12 June 2017

Ebony Live TV Presenter -Bolanle Olukanni is the new face of Jumia Fashion Trend .

I just love Bolinto for every single thing she embodies, after watching her weight loss journey video on YouTube, I just couldn't love her any less.


Bolanle is one of the presenters on EL TV's MOMENT, and you just have to love her for being a black beautiful and intelligent young lady, very eloquent I must say and at the same time very knowledgeable.

Monday 29 May 2017

Elite Model Winner 2013,Nneoma Anosike sues Wema Bank for unauthorized use of her photo.





In the advertising world, it is illegal to use people's works without their consent.thus making it important that all I's are dotted and all T's are properly crossed. Featuring a model or any person(s)   in an advert or a promotion of any kind,it is required for both parties to sign a consent/agreement form  in order to avoid law suits of this nature.

According to Premium Times, 22 year old, US based model, Nneoma Anosike  has filed a case
against Wema Bank for allegedly using her picture for advertisement purpose without her authorization.
Her father Frank Anosike who doubles as her Lawyer has sued the bank and is claiming N97 Million as damages.
Read more on Premium Times.

Famous Nollywood Actress -Mercy Johnson shares her Arik Air dissappointment story.

Mercy Johnson Okojie

Apparently, we haven't read the last Arik Air traveler's review. After AMCON took over the management of the airline, one would have expected a little bit of improvement. but that hasn't happened, at least for now..

Thursday 25 May 2017

Review of Turkish Airlines -the airline isn't bad you know..


Chilling at the Turkish Business Class Lounge - Istanbul
I never thought a day would come that I will fly with Turkish Airlines, don't get me wrong, reasons being that I just thought the journey on Turkish Airlines was unnecessarily too long, so why should anyone fly with them from Nigeria to connect to other parts of the world.

Wednesday 17 May 2017

Standing Ovation for Gov Akinwunmi Ambode as he bans VIO permanently in Lagos State

VIO Officers on patrol and a LASTMA officer
The popular APC slogan in Lagos "Itesiwaju eko'' meaning the progress of Lagos or in  literary terms "the moving forward of Lagos" has just be demonstrated by the eminent Governor of Lagos State -Akinwunmi Ambode ,one more time.
This morning, Lagosians woke up to the news that VIO (Vehicle Inspection Officer) has finally been banned by the Governor. To a lot of motorist, this was a very pleasing news and the best thing to get their day started, including me.
If you never had an encounter with VIO while they were in active service in lagos State, I congratulate you from the bottom of my heart, for those of us who did have an encounter, I bet we all have the same horrible story to tell.

Wednesday 10 May 2017

Advertise here for free


Just because I'm happy, I will be doing something absolutely free for all our blog visitors. 

Do you have a Product or Service you want to showcase? Then you need to get in here fast. TheBrandRoombyabi is happy to profile your business  free of charge.

If you are interested in this, all you need to do is follow the steps below;

a. Write a very short description of your Product/Service
b. Tell us your target audience
c. Include your contact details i.e physical address, social media handles etc
d. Attach a picture collage of your business,

Once you have completed these steps, send it to thebrandroombyabi@gmail.com, and we will publish your advertisement for you at no cost at all.

Take advantage of this opportunity, your next major client could be reading this.!!!

Lets Talk About That Job.



Congratulations! You just got a new job. Yay!! That's an exciting news we all love to hear, or maybe its a raise at work or perhaps, a promotion, yeah that's a great news worth celebrating. But wait- a- minute, a couple of weeks, months and years down the line, is the excitement still the same? Well not for everyone!

You must have gone through this tupsy turvy emotional curve in your career at some point , even Entrepreneurs have had their moment of adrenaline rush on a business decision that looked so good on paper but ended up being a fantastic money and time wasting  journey, they should never have taken a risk on.

We all love to work in places where their vision aligns with ours, and unfortunately for a lot of job seekers or career people, what some of these companies project to the world is completely different from their internal structure that people rarely see from the outside.

Some very well known "great" brands, are only "great" in the eye of the customers and not the employee. These brands tend to serve their customers to the latter because they are of a particular mindset that the customers make the brand, without putting any effort in developing the career of employees who dedicate their time and knowledge in maintaining the standard and quality of the company/brand.
As a brand owner, have you ever thought about using your employee  to your advantage. Instead of creating a hostile environment for your employees, you can actually make a good brand ambassador out of your employee. If you are committed to your employee, you will gain their loyalty and they will go any length to be the best PR your company has ever had.

It will be nice to know what some employees are going through at their jobs.
  • Are you part of the brand, or you are a slave of the brand you work for?
  • What is the structure in place where you work?
  • Does your HR listen to the voice of the employee?
  • When was the last time you got a pay rise?
  • What is your salary structure like?
  • Do you attend training, seminars or workshop courtesy your employer?
  • Is promotion based on KPIs and Appraisals where you work?
  • What are those things that bother you the most about the condition of service and the terms of engagement where you work?

I once read that, "Effective brands are built from inside out". "Clever brands build the external engagement"."Lasting brands build internal and external excitement concurrently".
 


Thursday 4 May 2017

HOLIDAY IS OVER!



Hi You,
Yeah Im talkıng to you, please be ınformed that full bloggıng duty resumes on thıs blog ın less than 48 hour.
Sorry for makıng you refresh thıs page everyday for the past one month wıthout an update, I have been away on a quıte but very eventful holiday.
So whıle İ was away, I heard so many gist, but the best of them all was that our Mr Capable has finally proven to us that he is more than capable and ready to walk down the isle with a gorgeous woman whom İ lıke so well.
These two love bırd's market ıs about to start sellıng more because of thıs great news.
Congrats Banky W and Adesuwa!

Wednesday 29 March 2017

What has Ethnicity got to do with business survival in Nigeria?

Nigeria is a beautiful country in West Africa, The country is special for so many reasons; our culture, our language (very diverse by the way), our people and most importantly our great business acumen. Every Nigerian is business minded, we all have big and small dreams of succeeding in life and that's where our business drive comes from.

Tuesday 14 March 2017

This is exactly how the consumer's mind works....lol



The retailers just have a way of playing with our minds, don't they? Sigh!!!!


Have a great day guys!

Wednesday 8 March 2017

Be Inspired, Be Motivated to reach beyond your abilities.-The Seyi Vodi Message!




If you try something and you don't succeed, don't be hard on yourself, just dust yourself up and try again.

Its International Women's Day- Every woman should "Be Bold For Change"






Today is a day for every strong woman in the world. To every woman who live through the struggle of being a woman in a "man's" world, we celebrate your strength, tenacity and passion to make a difference in the world today.


The message for this year's International Women's day is for us all to "Be Bold For Change". Lets all rise up as one, with one voice and make that difference in the world.


Lets also remember that March is the month of Endometriosis Awareness. This is a condition that affects our sisters, mothers, daughters and friends, lets help create awareness around this terrible condition that leave our girls and women in excruciating pain


If you live in the US and want to be part of the Endometriosis match coming up on the 25th of March, please visit  www.endomarch.org/ for more information.


Together, we can make a difference.




Wednesday 1 March 2017

Thebrandroombyabi Giveaway.


This stunning Lauralee Coral shoes from Shoedazzle(US) could be yours. All you need to do is tell us why you want them,and its yours for free.

REVIEW:When Milani Popping jams LA Girl Pro Concealer, then you know your face is on fleek.





It's 8am on a Sunday morning, and I've just been disappointed by a makeup artist my sister had booked for me a week ago, for a family function. As usual I wasn't so bothered, because I love me when I do my make up, simple and subtle all by myself. But this particular day was a special day in our home, so everyone wanted to slay, so I joined the slay gang.

Tuesday 28 February 2017

Could this be true?

ACTING PRESIDENT OF NIGERIA- PROF YEMI OSINBAJO


I came across this poster this morning, and I was just so enthusiastic about the future of Nigeria. Its no joy that President Muhammadu Buhari is presently getting medical care in far away England, all we can do is pray and wish him quick recovery.

Thursday 23 February 2017

Major Brand Ambassador Alert: Nollywood Actress Stephanie Linus becomes Brand Ambassador for American Brand "Green Valley Oatmeal"



Stephanie Linus, the Nollywood sweetheart and producer of the award winning movie "DRY", recently signed up with  California Natural Foods to represent the brand in Africa.

Friday 17 February 2017

Watch the Loreal Mascara review by Tomitalksbeauty.


This week,our Ben TV sweetheart Tomi Badejoko reviewed the Loreal Mega Volume Mascara..

Three(3) Ways to promote your business without using Social Media.


As you already know, Social Media has taken over every form of advertisement, but wait a minute, there are still loads of people that hasn't caught the social media bug.

Tuesday 14 February 2017

Ever heard of Candy Poem? Its the best way to say I LOVE YOU.



Its Valentines Day! Yaaaaay!


Candy Poem for My Husband




Happy Valentines Day to all my readers. I value your opinion and comments on my blog, and for those readers who read and don't comment, I love you too.

Monday 13 February 2017

Kylie Jenner's Eyeshadow Pallete has been reported by customers to be causing headaches.


There has been claims of 15 people who have filed complaints within the past 2 weeks with the Better Business Bureau, that they smell glue and chemicals when they open Kylie's Royal Peach Eyeshadow Pallet .
The odour has been described by some customers as "spray paint " or "paint thinner". One claims that the pallet stunk so bad she put the whole package  outside her house.
There has been no report of drop in sales as a result of this claim,neither has the company  addressed the issue despite numerous complaints on social media.

BEYONCE - The Golden Brand from Houston-Texas.

Preggy Queen Beyoncé in her performance outfit at the 59th Grammy Award
The much awaited 59th Grammy Awards was yesterday, and apart from the fact that Adele won five awards last night, Beyoncé, the golden brand from Houston at a few months pregnant gave a stellar performance of a life time.

Thursday 9 February 2017

Meet the freshest Beauty Review Vlogger in town - Ben TV Presenter Tomi Badejoko.


She goes by the name Tomi Badejoko, a wife, proud mum of two,  TV Presenter /Producer of the Ben  Breakfast Show on BEN TV-UK , host of Carpet Candy and most recently Beauty Vlogger.

Wednesday 8 February 2017

The best mail I ever read.And its from my not so little sister!

So while I was busy thinking about my life this afternoon,and deliberating whether or not to attend another hearing at the National Assembly,as this country's matter has taken a toll on my outlook towards life, a mail slipped into my inbox.

Monday 30 January 2017

Big Brother Naija- See Gobbe! Who's watching and Who is Not?





After a year hiatus of Big Brother Africa, Big Brother decided to bring back a second season of Big Brother Naija, which by the way is a good move. Looking at the way things have turned out with the Big Brother African brand in the last two seasons which had Ik Osakioduwa as the host, It became apparent  that the viewers at home weren't getting value for their time and subscription fee.

Tuesday 24 January 2017

Spot the hidden messages in these logos





Did you know that some big brands like FedEx, BMW, and Toblerone amongst many others have hidden messages in their logo?


Shivali Best of Mailonline, has revealed some of the meanings of these brand logos  we have known but couldn't identify for many years.


Brand Ambassador Alert: Dija Annouced as the new Brand Ambassador for a MakeUp Line.



Mavin Records Artiste, Dija announced on her Instagram page that she is the new face the Make-Up brand Trim and Prissy, with the nude colour lip-gloss named after her, as nude is her favorite lip colour.


We say congrats to Dija and Trim and Prissy on this partnership.








Wednesday 18 January 2017

Family Oriented Clubs in Lagos + Read why you should either belong to Lagos Country Club or Ikoyi Club.

There is no doubt that Lagos is a Metropolitan city in Nigeria with all the niceties, richness and beautiful things in life. In modern times, family oriented recreational and social clubs and hangouts have been either converted to offices or other edifice or probably just an empty deserted once upon a time premise.
The influx of social clubs have taken over the new Lagos, places like Victoria Island and Ikoyi have large numbers of clubs and bars which are mainly places for fun and social networking for adults alone. Just as it is important for adults and kids to have places  to go and have age appropriate fun, It is very vital that we don't loose our sense of togetherness as families and as such social places that can accommodate parents and their kids is  not at the percentage it should be in Lagos considering the population of families that live in this town.

Monday 16 January 2017

Review: When next you are in Abuja, Stop by at Transcorp Hilton Hotel....


Trust me, this pictures did no justice to the food... See how they plated Akara oooo(2nd Pic bottom)
I have been meaning to do this review for weeks now, but I'll say there is no better time than now. My December was one to remember, filled with so many activities in terms of work and pleasure. The good thing is I made sure I had so much fun in all of it.

Monday 9 January 2017

Why Your Brand needs a Slogan.




In creating a brand, people often think a lot more about the brand name before considering the brand slogan, For those who don't know what a Brand Slogan is, it is the promise or the commitment or the objective the brand represents or stands for.

Thursday 5 January 2017

How would you rock the Sylvie Embroidered Leather Gucci Bag if you had one?


This little grey embroidered beauty retails for a whooping $3,500 only on Gucci.com. And it comes in 15 different styles and colours.

A Restaurant in Iraq is named after the US President-Elect Donald Trump.





It  will surprise you that the newest enterprise with the Donald Trump name is not a Five Star hotel or a Sleek Jet in some part of Asia, but a restaurant in the North of Iraq serving  fire-roasted carp for $10 a kilo, which Donald Trump himself doesn't even have any knowledge of its existence.


The Restaurant which opened in December 2016, is located in the Kurdish city of Duhok.The 31 year old restaurant owner, Nedyar Zawity has insisted that branding is more about turning profit than endorsing politics. He registered the Trump's name officially with the Kurdish Authority. He says he loves Trump's personality and reputation as a successful business man.

Sunday 1 January 2017

Happy New Year World.



Happy Newyear to the brand world.May you be blessed beyond the world's expectation. Amen!

Contributors