Every Wednesday, the Brand Room will be bringing you a segment called Wednesday Brand Profiling. In this segment we are simply going to be profiling known brands and unknown brands. Its an avenue where consumers like you will learn about a Brand in itself or a product of a brand. You will also get to know about what the brand means to its owner/owners. Please permit me to welcome you to Wednesday Brand Profiling.
Tolulope Adebukola-Creative Director Pawprint Limited |
Addict by PawPrint started out as a branding Company called the Pawprint Company, making Corporate Souvenirs and School Uniforms, before it evolved into what we know today as Addict by Pawprint.
Tolulope Adebukola is the beauty and brain behind this beautiful label, she has carved a niche for her brand within the fashion industry. Addict by Pawprint collection includes the famous Classic Blingshiki which is a combination of Bling+danshiki( the popular yoruba traditional wear).
The Classic Blingshiki Collection is sewn with a very rich cotton fabric with high quality Rhinestone carefully placed on the fabric using sophisticated automated machines to give the blingshiki its unique and classic look. The great thing about the Classic Blingshiki Collection is that it can be styled in numerous ways and can be worn to any event, be it red carpet, church, beach, travelling just name it, the Classic Blingshiki is the most comfortable fashion must have for all seasons.
The Classic Blingshiki is the number one style item for many celebrities in this part of the world.
The Classic Blingshiki is a collectors item that can be worn by the young and the old .It is not limited to a particular age group. So you can either rock it together with you little ones or your grannies!
Addict by Pawprint is known for its original Rhinestone which is neatly placed on Aso-oke( the traditional yoruba attire worn by brides for wedding ceremonies), to give a bride the perfect one million dollar look they desire on their wedding day or for any other occasion.
This Rhinestone is sourced directly from manufacturers abroad, note that this is a conscious decision made by Ms Tolulope and her team to help give her client a feel of luxury and value for money, knowing that what ever their paying for is of the highest quality and standard available, and can last a life time. The designs on her Rhinestone Aso-oke is very detailed, and the sewing is to perfection. You should try it if you are getting married soon.
CHIC Blingshiki Collection |
The latest addiction to the Addict by Pawprint brand is the CHIC Blinshiki. This design oozes all shades of beauty class,and comfort, and I can tell you for free that, at Addict by Pawprint, comfort comes first.They want their client to look effortlessly chic and feel so, that's why so much detail and attention is given to every fabric that comes out of the Pawprint design room.
What fascinates me about Addict by Pawprint is that, the brand has steadily worked with Rhinestones for so many years now, and they have stayed true to their calling.
Being a Brand owner in Nigeria is pretty difficult, you need to believe in what you do, before others can buy into it, and like I always say just be original, just be you, consistency always pay off.
If you love what you see and you want one or all of their collections, pls visit www.blingshiki.com for more details. Remember to thank me later.
So tell me, which is your favourite Blingshiki? Classic or Chic?
Wow,really beautiful designs.
ReplyDeleteI lovebd classic design.
ReplyDeleteQuite an inspirational read. One can only hope it is not pricey?
ReplyDeletePawprint rhinestones are one of the best quality I've come in contact with. None of that China 'shine shine' lol
ReplyDeleteLove the coinage blingshiki... Classic designs. However this particular design has been so over-patronized by Nigerians of all demographics in our characteristic one way traffic responsiveness that it has lost the initial pizzazz it had when it was rebranded
ReplyDelete