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Brand Rules

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Whether its Personal branding or Corporate branding, there are rules in the brand world. The Brand Room is going to be sharing some of this rules with you, i hope you can learn a thing or two from this.




A. Consistency is key in branding, what ever you want your brand to be identified as,you need to be consistent at it, this applies to Entrepreneurs who have great ideas and create a business from their ideas, its important that you are able to sell this business to a client over and over again. Being consistent at what you do,sets you apart from others. In the Corporate world, Coca-cola has been consistent with their brand, which makes other Cola drinks all over the world want to compete with them.

B. Be Original- In the brand world, there is no room for duplicates, you have to be original, and originality comes from within. Clients/ Consumers want the best of what you have to offer,they want a product/brand that can be…

When you think Travel, Think JastomTravels.

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With an office located in Lekki, Jastom Travels is the number one travel agent in Nigeria. They offer great travel packages and focus on getting the best airline deals for their clients. Be it Corporate or Individual packages, their customer service delivery is top notch. Their prices are also unbeatable too.

If you have travel needs, such as visa advice, ticket booking, tour booking, and hotel reservation  anywhere in the world, remember to contact Jastom Travels.

You can reach them on their mobile number +234 80 2222 8390, On Instagram its @jastomtravels, email is abbey2k3@yahoo.com.

With jastomtravels, just Book, Fly and Explore.

Brand News: Michael Kors to buy Jimmy CHoo for $1.2Billion?

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According to Business Insiders,  the US retailer Michael Kors has  agreed to buy the luxury shoemaker Jimmy Choo for $1.2 billion, snapping up a British brand launched in the east end of London and made famous by celebrity fans including Princess Diana. Founded in the 1990s by the bespoke shoemaker Jimmy Choo, the brand  known for its stiletto heals and accessories and sells in cities including London, Paris, New York, and Tokyo. It put itself up for sale in April after its majority owner, JAB, signaled its intention to focus on consumer goods. At 230 pence in cash per share, the group is receiving a premium of 36.5% to its share price before the sale process was announced. Michael Kors, once the hottest name in affordable luxury with a hugely popular handbag range, has been struggling in recent quarters with declining same-store sales as fewer people visit its shops. In response, it has expanded into dresses and menswear, and invested in its online business. It said Jimmy Choo would c…

Review: Sugarcane Restaurant Lagos

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Over the weekend myself and a couple of old friends hung out to send off a close friend of ours to the abroad. The venue of this send -off  hang out was some where new in Victoria Island Lagos that I had never heard of, so my Google Map App did a great job by locating the place some where on  Ologun Agbaje  off Adeola Odeku Victoria Island Lagos.

GTB, FCMB, UBA and others Increases International spending limit on Debit Card

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Nigerian Financial Institutions such as Guaranty trust Bank, United Bank for Africa and First City Monument Bank has announced an immediate upward review of the monthly international spend limit on its debit and prepaid Naira cards.


GTB in an email sent to all its customers revealed an upward spending limit from $100 to $1000 monthly spend on its Naira Master Card.
UBA announced an upward review on its debit and prepaid Naira card from $100 to $2,000 monthly.
While FCMB revealed an upward spending limit of $500 on its Visa Debit Card on a monthly basis.


This is great news for all Nigerians especially those involved in businesses that require foreign currencies. We are hoping that we can gradually return to unlimited spending limit as it was a few years ago.

Ubi Franklin launches online Laundry Business -Instant Pick Up

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Ubi Fraklin , the celebrity artist manger of the popular label Triple MG has unveiled his new online laundry business called Instant Pick Up.

Etisalat Re-brands to 9Mobile

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It is no longer news that one of Nigerian's telecoms company Etisalat has rebranded to 9Mobile as a result of  the mother company Etisalat Abu-Dhabi pulling out their shares completely from the Nigerian telecoms company.

Yomi Casual unveils the "Renaissance Collection" for his 2017 Look-book

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Yomi Casual a Lagos based fashion brand, debuted his 2017 fashion look-book ahead of its 10th year anniversary.
The clothing brand is known for its casual-edgy pieces, transforming the everyday regular kaftan style into a tasteful modern piece for all ages. Click HERE to see other collection by Yomi Casual.
Some of the brand's latest pieces below.