For Kaffy who describes herself as a Dancetrepreneur , which means Dancer+Entrepreneur all rolled into one word, Its a bit sad that people will judge her based on her personality, which is one single semi-nude shot of her.
This brings us to the topic of the day, should the Self -Brand, project themselves or their Brand? We have discussed Self-Brand in one of our post, if you missed it, click HERE.
Kaffy's brand is known as the Imagneto Dance Company, where she is the lead dance instructor and a mentor to so many people under her tutelage.
All over the world, Dance is an Art, and Art can be visualized in different ways. There are also different forms and styles of dance and Kaffy's style is no where near traditional or conventional, she has adopted a more sophisticated style of dance, if you choose to call it Hip-Hop, you may be right. Hip-Hop dancers are known to be versatile with their moves and with hip-hop, dancers can appeal to a diverse kind of audience, from funk to Rock to break to sexy moves, you name it, all is within the hip-hop genre.
Would the Nigerian Instagram users have preferred seeing Kaffy's dance group in this semi-nude pictures together, demonstrating their art? Well maybe, maybe not. In my opinion, the reason why there is so much backlash on that single picture is borne out of the fact that it brought out her personality more than her brand. If that picture had been a dance group picture, may be people would have appreciated the art and the effort put into bringing such a gorgeous picture to life rather than condemning it.
As Nigerians, in as much as we appreciate such artistic display from the western world, our inner cultural values just makes it difficult for us to appreciate our fellow black skin doing the same.
Looking from the perspective of branding, it would be safe to say, let your art show through your brand and not through your personality. I may be wrong though! But I love that body, believe me, you don't see that kind of body on every woman after 2 or 3 kids, some people visit surgeons to pay money just to attain half of that banging body.
Kaffy, please keep it up, but next time, show us this picture with your dance group in it.
Nigerians and our Holier than thou attitude! If this was Kim K, it'll be seen as tasteful but cause it's Kaffy, she's an irresponsible person. To each his own abeg.
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