Think Social Media.

Are you that savvy brand that has caught up with the in thing, or your brand is still trying to figure out what the hype is about social media ? Now is the time for you to stop thinking and start acting. Its time to place your brand on the world map through social media.

Social media is a great way for businesses of all sizes to promote their brand, and the great thing  is  most of the social media platforms are free to use, and its at no cost to the organization.

In many cases, social media is the first connection with your organization, and its worth paying full attention to. Every organization must have full visibility on social media by engaging the services of social media enthusiast.

There are so many social media platforms, and it is important to know which one you want to align with, because it is not advisable to throw your brand on every available social media platform.

You will find most brands on platforms such as Facebook, Linkedin, Twitter, Instagram and Pinterest. What these platforms offer sometimes vary, that is why it is important to engage the services of a social media enthusiast, who can help build your brand followership on these various platforms.

Things to know before placing your brand on social media

Visual branding is key
let your brand image and logo be appealing to the eyes. If you are on multiple social media platforms be consistent with your logo, colours and brand information. The pictures you put out there can either sell your brand or create a disconnect for your users.

Have a Voice

It is crucial that your brand's personality is reflected in your social media post, thereby developing your voice. To find your voice, take into consideration what your brand stands for, your audience and how genuine you want to come across to the world.

Stay Connected

Once you have found your feet on social media, you need to stay connected to your audience in order to build your brand awareness, and while you do this, be consistent with the information you put out there.


Benefit of Social Media to a Brand

1. Can be used by the PR team of a brand to create brand awareness, manage reputation and manage issues before they become a crisis
2. Can be used by  the sales team to network  or attract new prospects.
3. Can be used for customer acquisition
4. Can be a form of feed back, thought leadership and credibility for the Management team
5. Platforms like Linkedin has connected job seekers to the right employer.

I once read this some where, "Effective brands are built from inside out". "Clever brands build the external engagement"."Lasting brands build internal and external excitement concurrently".