Brand News: M&M's to introduce Caramel Filling into the M&M's family

The makers of M&M's have annouced the candy company's decision to embrace a caramel filling that will become a permanent member of the M&M's family.



With the inclusion of the M&M's Caramel"soft and chewy", the brand will be introducing the fourth category for the candy, other popular M&M's includes the milk and dark chocolate(my favourite), nutty-peanut and cripsy- pretzel.

For the first time in 75 years of the brand, the launch of the M&M's Caramel is going to be one of the biggest launches in the brand's history.

According to CNN, Mars, the parent company of the brand intends to use the candy to tap into $2.2billion caramel business.

The new M&M's caramel will hit the shelves in May 2017.

Oh dear! I can't wait for this, I'm imagining the crunchy, chewy, chocolatty taste in my mouth and teeth already! If you are a sweet tooth like me, this will make a lot of sense. If you are not, just imagine tiny bits of baba dudu covered in sweet coated cruchy shell or better still, imagine goody goody...hahaha :), I know i'm naughty!