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Whether its Personal branding or Corporate branding, there are rules in the brand world. The Brand Room is going to be sharing some of th...

Wednesday 27 July 2016

Why be an eye candy , when you can be Soul food

Yes this phrase completely got me thinking the moment i saw it on Nancy Isime's instagram page, between she is so pretty. What better way to brand and market yourself? If you are an eye candy, it simply means the packaging of the product is attractive, but when a product graduates from being just an eye candy to a soul food, this goes to show that the product is a complete product inside out. It looks good and its got good quality. You get full value for your money! As human beings, we naturally get attracted to great branding and presentation of a product or an item or a service, before getting to know the quality of the substance we are purchasing. In the market these days we have a lot of eye candies, and after spending so much to get those eye candies, we realize they dont meet the standard quality we expect the item to be. I know we all have our eye candy and soul food stories, feel free to share your story with me. lets know the product or service name, lets learn from each other and lets have a good laugh . Photo Credit: Instagram/Nancy Isime

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