Wednesday Brand Profiling- Introducing HSE Of Pambal

Creative Director Hse of Pambal -  Folake Balogun

If you are familiar with Kimora Lee Simmons and Russell Simmons of Phat Farm and Baby Phat's fashion brand , then you can relate with this brand I'm about to tell you about. House of Pambal , popularly called HOP, is a female and children fashion brand created under the label known to many celebrities as King Hakbal. Unlike Phat farm and Baby Phat, The fashion brand HOP is here to stay for good, likewise the men's label King Hakbal.

Today on Wednesday Brand Profiling, we will be focusing on this young talented wife, mother and fashion designer Folake Balogun, who started designing at a very young age but never thought she was going to become a fashion designer until she met and married her husband Hakeem Balogun, who is the brain behind King Hakbal Label. Married to a fashion mogul, Folake's love for fashion couldn't be hidden any longer and naturally she found her way back to her first love which is fashion designing. Which saw the launch of HOP in 2014.

Less than a year after she took up fashion designing as a full time job, HOP showcased its women and children's line at the African Fashion Week Lagos(AFWL)  in 2015, which was well received by fashion lovers, and fashion critics within the Nigerian Fashion Industry.

The Brand Room by Abi caught up with the Queen of HOP recently and here is what she had to say about Hse of Pambal.

African Fashion Week Lagos

The HOP Brand is a fashion label for every woman that sees herself as a Queen, at HOP, the watch word is class and simplicity. I wanted to know what sets HOP's apart from other designers in Nigeria at the moment, and she was very confident and quick to respond, saying its simply HOP's originality. And if you ask me, I can attest to that, their designs are so unique to them and they pay 101% attention to details when designing. 

We know how difficult it is to make clothes that fits like gloves on kids, so I was inquisitive to know if designing for kids, was by choice or by chance, but this lady continued to amaze  me with her response.In Folake's words "For HOP making clothes for children is fun,we don't see any challenge in designing for kids, and the kid's line is gaining momentum daily, because mummies love to twin with their kids, especially when they are girls, so running a kid's line along side the female clothing line, is the best combination every designer should try".

One Piece Ankara Day to Night Wear

Designed and styled by HOP

HOP Kids

For Folake, if she had an opportunity to style a diva, It will be Eva Longoria because she is classy, stylish and simple which is what the HOP woman stands for.

After African Fashion Week Lagos, what is next for the HOP Brand?  HOP hopes to expand in the nearest future by opening outlets in and around Lagos,in order to accommodate the demands of the ever increasing clients.

HOP Kids

Mummy and Me by HOP

For  fashion addicts who want exclusive and exquisite designs, visit HOP on Instagram for more information on their designs.